The latest statistics suggest that there are 4 Billion internet connected users, 3.5 Billion Google searches every day and an average of 5 Billion Youtube videos are watched daily!
The bottom line is, If you have a website and your products or services do not appear on the first page of search engine results, you are missing out on leads.
I think everyone is familiar with the concept of SEO or Search Engine Optimisation right? Yet, so many of my clients think SEO is just about getting people to visit your website. In a sense they are right yes, that is the end result. SEO is the process to get your website popularity higher so that search engines will rank your content higher.
How do I get my website more popular?
Getting your website more popular so that it ranks higher in search engines take time and hard work. First, you need great website content. Once the content is in place the next step is onpage SEO followed by domain and page authority building.
What is onpage SEO
Onpage SEO is the process where the various aspects of your website content is optimised so that your website and web pages rank higher in search engines and in turn create relevant leads for your business.
What is domain authority
Domain authority is a metric devised to determine the popularity of a website. Domain authority is measured on a scale from 0 to 100 where 0 is poor domain authority and only the very top websites are ranked at 100. Typically brand new websites will rank 0 whereas super popular sites like Facebook will be at 100. Another metric that comes into play is “page authority”.
What is page authority
Page authority is the metric used on a scale 0 to 100 to determine the popularity of a website page. A web page with 0 page authority has a very low rank, whereas a page with a high page authority score is deemed very popular. Page authority is a very important factor to get various website pages ranked higher in search engines.
How do I increase domain authority
Increasing domain authority is done by getting your website linked to from other high popularity websites. This process occurs naturally if you have great content on your website. As an example, if I write useful content on my website blog, people will share and recommend these useful articles, thereby creating back links to my website.